The Pop Marketer
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The Pop Marketer

Hi!  Welcome to the Pop Marketer Blog. Keep up with everything Pop Marketing and learn how brands are integrating with pop-culture to capture the modern consumer's ever wondering attention. 

Impact over presence!

Finding The Edge of Social Psychology & Marketing w/ Kevin Payne Ph.D
Finding The Edge of Social Psychology & Marketing w/ Kevin Payne Ph.D
Joe CoxFebruary 17, 2022
The Geek Travel Agent w/ Erin Novodvorsky
The Geek Travel Agent w/ Erin Novodvorsky
Joe CoxJanuary 5, 2022
Across The Metaverse w/ Luke Hurd
Across The Metaverse w/ Luke Hurd
Pop MarketerDecember 16, 2021
Exploring Surf Culture w/ Ryan Stephens
Exploring Surf Culture w/ Ryan Stephens
Pop MarketerNovember 4, 2021
Built By Gamers w/ Tyler Farnsworth
Built By Gamers w/ Tyler Farnsworth
Joe CoxNovember 1, 2021
Esport Fundamentals w/ John Davidson
Esport Fundamentals w/ John Davidson
Pop MarketerOctober 5, 2021
Hashtag Cults w/ Mike Fallek
Hashtag Cults w/ Mike Fallek
Joe CoxOctober 5, 2021
Marketing on Wheels w/ MotorTrend TV's Shag Arrington
Marketing on Wheels w/ MotorTrend TV's Shag Arrington
Joe CoxOctober 5, 2021
Wisdom & Sneakers w/ The Sneaker Box's Afrikan Caesar
Wisdom & Sneakers w/ The Sneaker Box's Afrikan Caesar
Joe CoxOctober 5, 2021
Paid Attention & Pop Culture w/ Faris Yakob
Paid Attention & Pop Culture w/ Faris Yakob
Joe CoxAugust 27, 2021
The Red Bull Mythology w/ Alicia Kolbe Poole
The Red Bull Mythology w/ Alicia Kolbe Poole

Alicia Kolbe Poole spins us a tale of how it was like on the ground when Red Bull took on North America.

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Joe CoxAugust 13, 2021
Trendstacking For Pop Culture & Profit w/ Brendan Shaughnessy
Trendstacking For Pop Culture & Profit w/ Brendan Shaughnessy

Brendan Shaughnessy from Sparks & Honey talks about pop culture trend hunting.

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Joe CoxAugust 13, 2021
Making Culture Pop w/ Complex's Meagan Dexter
Making Culture Pop w/ Complex's Meagan Dexter

Making Culture Pop! w/ Complex’s Sr. Strategist Meagan Dexter

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Pop MarketerAugust 13, 2021
Anime Fandom Starter Pack w/ San Japan's David Ramirez
Anime Fandom Starter Pack w/ San Japan's David Ramirez

Anime Fandom 101 with San Japan’s Executive Director David Ramirez.

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Pop MarketerAugust 13, 2021
Putting The PR in Pop-Marketing w/ Alyson Campbell
Putting The PR in Pop-Marketing w/ Alyson Campbell

Alyson Campbell from Heart & Soul PR talks about the power of PR in your Pop-Marketing toolbox

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Pop MarketerAugust 13, 2021
Perks of the Early Adopter in Social Media w/ Brendan Gahan
Perks of the Early Adopter in Social Media w/ Brendan Gahan

The spoils of early adoption & social media “Mek-Warriors” w/ Mekansim’s Chief Social Officer, Brendan Gahan

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Pop MarketerAugust 13, 2021
Platinum to Pop Culture w/ Jaret Reddick
Platinum to Pop Culture w/ Jaret Reddick

A Pop-Marketing conversation with Bowling for Soup’s frontman, Jaret Reddick.

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Pop MarketerAugust 13, 2021
Nordic Noir & Morbid Tourism w/ Stefan Pettersson
Nordic Noir & Morbid Tourism w/ Stefan Pettersson

Nordic Noir and the fandom that creates ‘Morbid Tourism’ and largest opportunity for marketers & creators

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PodcastJoe CoxAugust 3, 2021The Pop-Marketing Podcast
Ep 23 Deadpool 2: Now With Meta-Marketing
Ep 23 Deadpool 2: Now With Meta-Marketing

On Today’s Pop100 it’s Deadpool Method, part 2! Where we learn if Deadpool 2 can make lightning strike twice with its marketing cocktail made of 2 parts meta, 1 part post-modernism w/ just a dash of unicorn tears.

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Joe CoxMay 18, 2020
Pop-Marketer Year in Review 2019!
Pop-Marketer Year in Review 2019!

From FyreFest, GameofThrones to White Claw Hard Seltzer, enjoy this breakdown while we finish up part 2 of The Deadpool Method. Join us for the Pop-Marketer 2019 in Review!!!

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Joe CoxFebruary 22, 2020
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Check out PopMarketer on Instagram to get up to date Pop Marketing news and real life examples of pop marketing through time and space!

Had a blast @digitalsummits last month talking about the rise of #realtime and how to tap into culture without loosing your cool.
Little buddy watches me work work, but ain’t taking off this helmet until done writing next week’s #popmarketing newsletter.  #grogu #mandalorian @sideshowcollectibles
Arrived! Haven’t slept a wink w/o that warm 2020 glow. Thanks you @100soft & @rotofugi! #dumpsterfire2020 #vinyltoys
Therapists, mentors & coaches are all key players in keeping this #popmarketer on his feet. In 2020, we called in the big guns. We got a wizard 🧙‍♂️ Thank you @personisawake for helping us remember the magic of #popmarketing
Snagged these #ghostsmashers on launch and lovin how far @reebok took the #ghostbusters license. Keep watching #reebok as they are #popmarketing best in class right now.
My view from #SMSSummit today. Spreading some #popmarketing wisdom while MC’ing the next two days at the virtual conference. 
Hit me up if you are looking for an MC or speaker for your next virtual event!
Joining an all-star group of thinkers & makers for #dsathome. Talking #popmarketing and pants are optional at this virtual conference. Use code SPEAK50 and get $50 knocked off price of admission.
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