Pop-marketing is the integration of pop-culture and brand marketing. The ability for a brand to navigate the zeitgeist and earn attention through actions and partnerships over paid reach and frequency.
Meet the Pop.Marketer
The outcome of a childhood with over exposure to 80's television and 90's video games, mixed with a somewhat unhealthy love affair w/ the internet since his first AOL disc arrived in the mail.
Mix that with a decade in experiential, influencer and action based advertising with brands like Red Bull and Coca Cola.
Add a dash of Startup and a full scoop of agency experience working w/ clients like Hershey, Anheuser Busch, Square-Enix and Wingstop building their communities and learning and teaching the media arts and you get me. Joe Cox, The Pop Marketer.
How Can I Help?
I love speaking to groups both big and small, helping your group use insights from media & community to make your brand or idea more relevant to the modern consumer.
Pop Culture & Brand Marketing Integration
Ideation & Creativity from your Community & Advocates
Editorial Authority Workshop
Influencer & Superfan Panels
Influencer's real super power is giving you a peak into culture and a constant feed of insights that allow your brand or product to move as fast as culture.
Curate and consistently engage a panel of influencers and super-fans that can contribute and fuel all parts of your business.
Campaign & Pitch Support
Inspiring, exploding and activating ideas inside our modern media landscape is one of the most challenging problems my clients face.
Bring me in to facilitate and integrate these teams or bring me in to inspire and supercharge modern ideas in the pitch room. I've worked alongside creative, strategy, media & account teams and understand how to get the machine to work together to produce better work.
Comm Planning, Journey Mapping & Social Analysis
No matter where I go and who I talk with, the thing that keeps marketers awake at night in 2018 is organization and purpose of their channel, content and holistic communication plan.
By using the 5 pillars of Comms: Desired Outcome, Partnership, Context & Culture, I can lead or support your team in building out a communication plan that human centered and designed to drive business objectives from the beginning.
Pop Culture Partnerships
Integrating your brand within pop culture is kind of my thing. I have built partnerships with events, celebrities, publishers, brands, organizations and municipalities.
Bring me in and let's talk about how we get the most out of your partnership strategy and how you can bring something to life that nobody else on earth can.
Featured in these publications
Hershey: Take5 Swag Exchange
Hershey came to us with a product re-launch aimed directly at a millennial audience.
It's my favorite example of how Pop-Marketing can not only fill an entire year's marketing calendar with actions over advertising and go from having one foot in the product graveyard to the industry's fastest growing candy bar in one year.
It's got everything. SXSW, Nick Kroll, Uber partnerships, tech hacks and influencer activation. Check out the video case study to see how it all comes together.
Wingstop: Wendy's Rap Battle
Working on Wingstop for the past 5 years has been amazing. The key to their social media success has been joining the conversation instead of trying to make the conversation. By listening to the community and drawing insights and inspiration from them, we were able to unlock all of the energy for the brand while it was becoming an IPO.
The Rap Battle cred goes ALL to our extremely talented community manager that was able to activate on an opportunity in real time, but the magic is in the process and the philosophy that allowed us to ignite these opportunities time and time again.
Barkley: Flow Team
At Barkley, I built a thing.
Agencies have amazing creative processes that have served them well for 100 years, but as technology disruption and social connectivity sped up how people communicate, the process couldn't keep up.
We built a hybrid creative and social team built for the speed of culture and set them loose on brand's social feeds and communities.
Check out the video for more.