100 Days of Pop: Episode 7

Today's #Pop100 I finally get to nerd it out talking Avengers Spoilers, Mark Ruffalo & Jimmy Fallon and focusing on 3 lessons all marketers can learn from this living case study. Leveraging "leaks" and deep partnerships with their actors are a couple of ways that the folks at Marvel are masters of Popmarketing™.

The Hulk can’t shut is giant green spoiler mouth! On today’s #Pop100 I am talking Spoilers and how marketing team’s like Marvel leverage leaks and partnerships to make them one of the most powerful PopMarketing™ brands on the planet.