San Diego Comic Con 2018: Best of Pop-Marketing™

The world's largest entertainment expo and most influential pop culture event on the calendar has come and gone.  While we're still digesting the trailers, announcements and cosplay slideshows still clogging our feed, We at Pop-Marketer™have done the hard work and spent more time than any human being questionably ever should, sifting through the fans activations, brands and trends that mattered this year and have mined only the glow-iest of Pop-Marketing™ rubies for marketers to take with them to their next kickoff. 

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Joe Cox
Pop Art-ifacts: Flossin' Ain't Easy

The dance craze taking over the world, The Floss.  I've now seen this dance performed publicly in middle America from 5 to 50-year-olds, and any Giphy search would show you hundreds of examples from late-night TV to professional soccer matches.  So you may know what it is, but do you know where it came from and why it's so annoying to the MAN that it's being banned in middle schools?  WTF is up w/ the FLOSS????

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Joe Cox