In Episode 17 we dissect the 61st annual Grammy Music Awards and breakdown the 3 most Pop-Marketing™ of the show. The women shine, there's an AR app war between Apple & Google & K-Pop makes it's Grammy debut.Read More
From the Batmobile to Dumb & Dumber's Shaggin Wagon, a complete countdown of the 12 iconic cars that made cameos in Walmart's latest pop-marketing super crossover.Read More
Netflix releases its first interactive movie, Black Mirror's Bandersnatch. What does it mean for marketers and what will Netflix do w/ this new data? It's like a Choose Your Own Adventure Book for your TV...so much so that the book publisher is suing Netflix for $25 Million Bandersnatches!Read More
ow Google used the return of Macaulay Culkin as Kevin McCallister and "Delayed Nostalgia" to make all of our holiday wishes come true.Read More
Highlighting Greg L Witt's new book, The Gen Z Frequency. Pop-culture blooms from the 15-30 crowd, so youth marketing has always been a place I look to for inspiration. On this episode, I talk about Gregg's 3 building blocks of youth marketing; listening, co-creation and commitment.Read More
This episode is a tribute to the great Stan Lee, who wasn't only an epic storyteller but the original grandfather of Pop-Marketing. I share some of my favorite marketing techniques that Stan brought to life via the Marvel Universe.Read More
Demian Ross & I talk Facebook and how social media will evolve in 2019. Enjoy!Read More
Halloween episode of 100 Days of Pop! The art of the scare and what marketers can learn from the haunted house business.Read More
On Today’s #Pop100 we talk about how The Hulk can’t keep his giant green spoiler mouth shut and how Marvel makes Popmarketing™ look so easy!Read More
Attention and goldfish on today’s #pop100 day 6!Read More
You know the show, and today we're talking all about how the Brady Bunch house in LA just sold to HGTV for $3.5 million and the outrageous #popmarketing bidding war that happened before the deal was done.
One of my favorite Pop-Marketing™ stories this year!Read More
On Day 3, I am talking Storytelling and how you can use an easy template to give your marketing calendar some life.Read More
Excited to share the first episode of the Explicit Content Podcast.
It's an innovative multi-host show concept with each host focused on one aspect of content. The tone will be direct. No topic is off limits. • Jeff Julian • Pamela Muldoon • Demian Ross • Lindsay McKinney • Katie Martell • Melanie Deziel and yours truly :)Read More