Highlighting Greg L Witt's new book, The Gen Z Frequency. Pop-culture blooms from the 15-30 crowd, so youth marketing has always been a place I look to for inspiration. On this episode, I talk about Gregg's 3 building blocks of youth marketing; listening, co-creation and commitment.Read More
This episode is a tribute to the great Stan Lee, who wasn't only an epic storyteller but the original grandfather of Pop-Marketing. I share some of my favorite marketing techniques that Stan brought to life via the Marvel Universe.Read More
Demian Ross & I talk Facebook and how social media will evolve in 2019. Enjoy!Read More
Halloween episode of 100 Days of Pop! The art of the scare and what marketers can learn from the haunted house business.Read More
On Today’s #Pop100 we talk about how The Hulk can’t keep his giant green spoiler mouth shut and how Marvel makes Popmarketing™ look so easy!Read More
Attention and goldfish on today’s #pop100 day 6!Read More
You know the show, and today we're talking all about how the Brady Bunch house in LA just sold to HGTV for $3.5 million and the outrageous #popmarketing bidding war that happened before the deal was done.
One of my favorite Pop-Marketing™ stories this year!Read More
On Day 3, I am talking Storytelling and how you can use an easy template to give your marketing calendar some life.Read More
Excited to share the first episode of the Explicit Content Podcast.
It's an innovative multi-host show concept with each host focused on one aspect of content. The tone will be direct. No topic is off limits. • Jeff Julian • Pamela Muldoon • Demian Ross • Lindsay McKinney • Katie Martell • Melanie Deziel and yours truly :)Read More
The world's largest entertainment expo and most influential pop culture event on the calendar has come and gone. While we're still digesting the trailers, announcements and cosplay slideshows still clogging our feed, We at Pop-Marketer™have done the hard work and spent more time than any human being questionably ever should, sifting through the fans activations, brands and trends that mattered this year and have mined only the glow-iest of Pop-Marketing™ rubies for marketers to take with them to their next kickoff.Read More
The dance craze taking over the world, The Floss. I've now seen this dance performed publicly in middle America from 5 to 50-year-olds, and any Giphy search would show you hundreds of examples from late-night TV to professional soccer matches. So you may know what it is, but do you know where it came from and why it's so annoying to the MAN that it's being banned in middle schools? WTF is up w/ the FLOSS????Read More